In the ever-evolving field of digital marketing, hashtags have played a pivotal role in shaping conversations and enhancing brand visibility. The effectiveness of hashtags has been a topic of discussion.  As we step into 2024, a critical question surfaces: Do hashtags work on reels? 

Should I use hashtags for reels?

Contrary to the conventional belief that hashtags inherently boost reach, some sources suggest that their impact might not always align with expectations. In fact, there’s speculation that an abundance of hashtags could potentially confuse Instagram’s algorithm, hindering its ability to accurately target the desired audience.

This information, however, should not be discouraging. Instagram’s algorithm is in a constant state of evolution. While relying solely on engagement from non-followers may have its challenges, some content creators have shifted their focus to fostering relationships with their existing follower base. This strategic shift aims to build a more stable and loyal audience.

Prioritizing relationship-building alongside hashtag use, has proven effective in cultivating a robust follower base. This shift becomes particularly valuable for small businesses looking to enhance their engagement rates.

For those utilizing Instagram Reels, the key takeaway is not to dismiss hashtags entirely but to adopt a balanced and strategic approach. Understanding the evolving role of hashtags and incorporating them within a broader content strategy can contribute to a more effective and nuanced engagement approach.

Choose the right hashtags for your reels

Everyone knows on Instagram that hashtags are handy, but let’s face it, we often get them wrong. Sure, they can bring more folks to your account and connect you with those who don’t follow you, but here’s the catch: many of us aren’t using them right.

For hashtags to really boost your growth, you’ve got to roll up your sleeves and do some digging. Find the ones that fit your vibe and match the size of your account. Take #photography, for example – it’s flooded with posts daily. So, if you want your stuff seen by those searching for this tag, you’ve got to snag a spot in the “top posts” section. Easier said than done, especially with mega hashtags boasting millions of posts.

If you want your hashtags to work on reels, choose them wisely. Using numerous generic hashtags comes with a risk. They may not align well with your video content or the preferences of individuals searching for a generic keyword. This mismatch could result in low engagement, leading the algorithm to refrain from organically amplifying the Reel and showing it to an expanding audience. Therefore, it’s essential to use a mix of popular and concise hashtags, ensuring they align with your Reel’s content to meet people’s expectations and avoid disappointment.

So, how can I make my hashtags work on Reels? 

Now, Instagram suggests tossing 3-5 hashtags on a single post. But here’s a little secret: you can go wild with up to 30 if you throw them in the first comment. More visibility, anyone? However, the latest buzz from studies and insights is that quality beats quantity, even on the hashtag front. So, forget the hashtag overload and put your energy into creating killer content that speaks to your crowd, especially if you’re rocking those reels.

To make your hashtags work on reels, remember these tips:

• Limit Your Hashtags: Optimal hashtag usage involves restraint. Stick to 2-3 relevant hashtags per reel. This ensures that your content is discoverable without overwhelming it with an excessive number of tags.
• Strategic Keyword Use: Treat hashtags as more than just tags; consider them keywords. Choose hashtags that encapsulate the essence of your reel and align with what potential viewers might search for.
• Avoid Saturated Hashtags: In a sea of hashtags, some are well-explored, making it harder for your content to stand out. Opt for hashtags that strike a balance—popular enough to have an audience but not overly saturated, allowing your content to surface more effectively.
• Emphasize Quality Content: While hashtags can enhance discoverability, prioritize the quality of your content. The algorithm rewards engaging and valuable content. A captivating reel is more likely to be pushed by the algorithm, reaching a broader audience organically.

Final words

Whether you’re a small business or an avid content creator, the journey on Instagram Reels involves a delicate dance between hashtags and content that speaks to your audience. The evolving nature of Instagram’s algorithm only adds to the complexity, emphasizing the need for adaptability and a strategic mindset.

So, do hashtags work on reels? Absolutely, but with a thoughtful strategy. Don’t get lost in the numbers; instead, focus on creating reels that resonate. As the digital landscape continues to unfold, one thing remains certain: the synergy between engaging content and well-chosen hashtags is the key to making waves on Instagram Reels.